Simplifying Complexity.

Today we live in a more and more digitally organised society. How can the individual get adapted to the challenges of the demographic change?

The premise for acting wisely presumes valuable data.

There is a secret progression: In order to retrieve wisdom you have to start with valuable data.

If we select from given data, it becomes information and eventually knowledge.

And if we apply this knowledge in our life, it becomes understanding.

Integrated in life it becomes wisdom. So let's start with valuable data.


Social challenges in the age of information

500 Million people around the world having access to the internet in 2001Today there are 3 Billion!

There has never been taken place such a fast technological development in human culture.

More and more people can use the internet as a means of creativity and a source of precious information and knowledge.

Therefore the internet has become a substantial tool of independence.


Linking individual specialisations within complex networks

According to the increase of human specialisation both in thinking and profession, intelligent complexity leads to the improvement of social and economic structures.

In order to contribute to the setup of this complexity, individuals in companies and freelance entrepreneurs, must learn to co-create modular structures.

With a rising degree of self-determination the value and sustainability of information increases.


Having proper knowledge your mental capacity expands 

In a rapidly ageing society access to information becomes a pivot. Therefore the transference of individual responsibility will become enormously important in future.

The ageing of Europe is a demographic phenomenon characterised by a decrease in fertility, a decrease in mortality rate, and a higher life expectancy among the populations in europe.

By 2050 the percentage of the european population over the age of 65 will increase dramatically. As a sequel the ratio of workers to pensioners will decline. The average ratio for the European Union was 3.5 in 2010 and is assumed to reach by 2050 a rate of 1.8!

Both companies and households have to adapt to this social challenge.

This requires:

  • Availability of information about the trends of a globalised economy.
  • High comprehensibility of graphic information.
  • New perspectives for Entrepreneurship.
  • An increase of common knowledge about health and healthy nutrition.
  • Knowledge about the ethnic context of people in a globalised world.

Having this knowledge humans will be beneficially empowered to adapt to the given social circumstances.


By the year 2040

Within the next 20 to 30 years, human demand for technology will presumably be repleted.

Until then organisations have to find means to construct a life-promoting culture of information.

This will raise the following questions:

  • What are the most promising perspectives for humans living in an information-society?
  • In order to adapt to the growing changes in society, what sort of flexibility has to be introduced in companies?
  • What kind of knowledge grants autonomy and supports teamwork at the same time?
  • Who will have a faculty of discrimination between life-promoting and life-detrimental information?


The secret of the 76th year - an airy-fairy thesis?

In 1776 James Watt installed the first steam-engine for commercial enterprises. The machine age is born.

100 years later Nicolaus Otto invents the four-stroke engine. From that time on the model of transport and mobility changed completely.
The same year marked the age of communication, as Alexander Bell patented the first phone in 1876.

Another 100 years later the International Telecommunication Union specified global network standards. 1976 could be regarded as the root of where the Age of Information began.
According to this numerical secret we can suppose space-technology making a step-change in the 2070s.

Until then the culture of knowledge and information has to adapt its philosophy to the given challenges of the future.


Until 2176

An utopia: If space travel will become a common practice in the next 100 years, I can imagine many things on our beloved planet earth will be different and much better. Energy production could be done - no matter how poisonous - on Mars, and be send to earth stored on accumulators (storage batteries). Secondly: solar power for both lighting, heating and transportation can be used on Earth (in huge solar-parks installed in deserts).
Information-design and -technology will become more organic, the common practice of message-transfer will occur by speech (with auto-translation and learning mechanisms), images and gesture. People don't use computers the way they use them today, but wear special computer glasses working with particular sort of devices measuring hand- and eye-motion.
New chemical substances based on carbon and silicon molecules will help solving health issues, especially cancer and virus-infections.
A new egalitarian age will take place.

Selim Oezkan
Information Design

Simplifying Complexity.


+44 (0)7470 750852 (UK)
+49 (0)1521 9349367 (DE)



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